Netflix have launched their streaming movie service in the UK, entering into direct competition with LoveFilm’s existing hybrid DVD rental and movie streaming offering. Combine that with Apple’s Apple TV streaming solution and things are really hotting up (hint: good for consumers!)

I think we are now entering an exciting phase of the next evolution of movie distribution and consumption. Broadband speeds are reaching acceptable levels for HD streaming across a wider audience as prices reduce and availability increases, and people are increasingly less worried about no longer owning the physical media (we’ve already seen/are seeing the success of Spotify in music).

I really thought we’d see more growth in the ‘download then watch’ market, as a filler step between DVD rental and video streaming, but I’m pleased that we seem to be skipping that clunky transitional phase and going straight to the streaming goodness.

I also think that the streaming services are going to be really good for the industry, as they are the easiest way for movie pirates (consumers not the bootleggers) to move to a legal alternative that offers the same (if not better) convenience, quality and choice at an accessible price-point.

I’ll take a more detailed look at the available services and their pricing in due course. Watch this space…

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Ok, the title should have ended in a question mark but I refuse to put question marks in titles because the answer is invariably “no” (want proof? Pick up a tabloid and try it). Or click here.