I have been holding out on subscribing to Spotify to see what Apple came up with yesterday at WWDC 2011, but it looks like Spotify still has the upper hand for certain use-cases.
With iCloud there is still a fundamental reliance on physically-stored data. To listen to a song you need to have a local copy stored on your device. All that iCloud does is let’s you sync it to other devices automatically behind the scenes.
Spotify, Google and Amazon have all embraced, in my opinion, a far truer representation of the “cloud” – you don’t have to physically own what you want to listen to. Your music is stored in the cloud only and streamed to your device.
The additional advantage of Spotify’s approach is that you only have a 2 step process to listen to any song (even one you don’t own) – you search for it, then play it. iTunes still relies on you to purchase the item first, download it, and then listen to it. This doesn’t seem very ‘cloudy’ to me.
Documents
iCloud also syncs documents. Again, the reliance is still on having physical copies of documents and other data on your local devices, which is then instantly pushed to other devices. Google Docs, for example, goes one step further by allowing you to directly edit the document in the cloud, so no local syncing is even required.
These are two very different visions of the cloud. Apple sees the cloud as a way of ensuring all your physically owned/stored data is replicated in real time across devices, whereas Amazon, Google etc see it as a way of removing the need for you to physically store this data in the first place. In my mind the latter is the more forward-thinking approach but there are limitations (offline editing for example). It’s just a pity that Google’s strategy isn’t orientated towards releasing refined solutions like Apple, so we may not see a really slick implementation of this purely cloud-based approach for some time.
I have no idea which method will prevail, but I find it suspect that Apple highlighted Google and Amazon as direct competitors when their services differ in such a fundamental way.
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