This is an old draft I never got around to publishing but here goes…

I spotted Zeebox a couple of weeks ago and having thought about its implications I was surprised that it was the only prominent app on the iOS store doing what it is doing.
I think most people would agree that social TV is the inevitable next step; it just hasn’t been implemented properly yet (e.g. the disastrous performance of Google TV). Zeebox provides real-time twitter and cast/crew etc information about TV shows. You pick the show that you are watching, and it will show you what people are tweeting about it, and will promote tweets from cast and crew.
So, they’ve now sold 10% to BSkyB, announced on both the Sky and Zeebox blogs. This is a pretty big deal as this is a public demonstration of the sort of technology that we will see in Sky’s satellite TV service (they’ve admitted as much in the announcement). You don’t usually get such an advanced preview of a company’s plans.
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