So I’m very much enjoying my iPad mini – I went with the 3G-enabled 64GB version – i.e. fully tricked out and cost £529.
I was looking forward to using it everywhere, as it is small enough to fit in my coat pocket. Where I used to use a phone or briefly a Nexus 7 I owned, I would now be able to use the iPad mini and take advantage of all the iOS apps I’ve already invested in.
What I noticed was something unexpected. I started to feel self-conscious/worried about using it in some scenarios. There was something unsettling about getting out a £540 tablet on a bus in London. Us Londoners are accustomed to being on our guard and not generating attention while out and about on public transport, but this thing makes that quite difficult!
I didn’t mind so much when it was a £180 Nexus 7, which I didn’t feel was that attractive to others anyway (owning Android doesn’t exactly shout “I’m likely to have expensive things on me”), but a £540 device suddenly requires an extra element of foresight before use in public.
Maybe I just need to get used to it. Or move to Silicon Valley.


