I just loaded up Spotify for the first time since they introduced the new listening package for free users. Essentially this package reduces the number of hours of free listening from 20 hours to 10 hours, and allows users to listen to the same song 5 times only (that’s EVER, not per month).
However, despite these major changes, the website promoting Spotify Open (link) makes no mention of any of these restrictions. In fact the only thing vaguely relevant is in the FAQs at the bottom which refers to a 20 hour per month limit. Not only is this incorrect (misleading and downright false advertising?) but they neglect to even mention that you can only listen to a song five times – a fairly fundamental aspect of the service in my opinion that people would want to know about.
The Overview Page also doesn’t mention the limit on hours and doesn’t mention the limit of song plays (not to mention the fact that the entire package is ad-supported).
On the face of it, it looks like the website hasn’t been updated, but in this day and age, and with a company with the brand and marketing of Spotify, I find that hard to believe.
Spotify – buck up your ideas, this is not how to earn trust and convert your free userbase to subscribers.